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admin, Vedia Suitasari B11112012
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Decision Sciences, Operations Research & Management

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PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN YANG TERDAFTAR DI JAKARTA ISLAMIC INDEX TAHUN 2011-2015 admin, Vedia Suitasari B11112012
Jurnal Manajemen Update Vol 5, No 4 (2016): Jurnal Mahasiswa Manajemen
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The study purpose is to examine the effect of Good Corporate Governance on company value. The sampling technique used in this study is purposive sampling with research sample consisted of 24 companies within a period of five years so the observation numbers of 120 observational data associated with six variables. There are five independent variables: board of directors, independent commissioner, managerial ownership, institutional ownership, audit committee, quality audit, and one dependent variable is company value as measured by Tobin’s Q. The data analysis technique used in this sudy is multiple linear regression. Classical assumption including normality test, linearity test, multicolinearity test, heteroscedasticity test, and autocorrelation test. The other hand, hypothesis testing using t-statistics and f-statistics, and the last determination test. The result in this study showed (1)Board of directors variable has not influence on company value, (2)Independent commissioner has influence influence on company value, (3)managerial ownership has not influence on company value, (4) institutional ownership has not influence on company value, (5) audit committee has influence influence on company value, (6) quality audit has influence influence on company value.   Keywords: Good Corporate Governance, Board Of Directors, Independent Commissioner, Managerial Ownership, Institutional Ownership, Audit Committee, Quality Audit, and Company Value  
PENGARUH ATRIBUT PRODUK, CITRA MEREK, WORD OF MOUTH (WOM), DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna iPhone Merek Apple di Kota Pontianak) admin, Vedia Suitasari B11112012
Jurnal Manajemen Update Vol 5, No 4 (2016): Jurnal Mahasiswa Manajemen
Publisher : Jurnal Manajemen Update

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This research aims for test and analyze the influence of product attribute, brand image, word of mouth (wom) and lifestyle of buying decision iPhone Merek Apple in Pontianak. This research is quantitative. Population of the research are Pontianak all of iPhone user. The sampel of 100 respondents were selected by purposive sampling, The criteria of the sample of respondents with a minimum age of 17 years, respondents as buyers and purchase decision an iPhone of Apple brand, and the respondent as an iPhone of Apple brand users with minimal use for 1 year. Data processing techniques using multiple linear regression analysis. The research findings prove that the variables product attribute, brand image, and lifestyle have a significant positive effect on buying decision, while variable of word of mouth has no significant positive effect on buying decision. Predictive capability of four variabels on repurchase intention is 53% while the remaining 47% was influenced by other factors not included in the research model. Keywords : product attribute, brand image, word of mouth, lifestyle, buying decision  
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