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All Journal Jurnal Samudra Ekonomi dan Bisnis
Muh. Farrel Geovani
Fakultas Ekonomi dan Bisnis, Universitas Tadulako
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Pengetahuan, Kepercayaan dan Keterlibatan Merek terhadap Keputusan Pembelian Produk Halal di Indomaret Muh. Farrel Geovani; Syamsul Bahri Dg. Parani; Ponirin Ponirin; Sri Wanti
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 3 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i3.13294

Abstract

This study aims to examine the effect of knowledge, trust, and brand involvement on purchasing decisions for halal-labeled products at Indomaret stores in Palu City. A quantitative research approach was employed using a non-probability sampling design, specifically the purposive sampling technique, involving 80 respondents as participants. Hypothesis testing and the coefficient of determination (R²) were carried out using SPSS version 25 software. The results of this study indicate that simultaneously, knowledge, trust, and brand involvement have a significant influence on purchasing decisions for halal-labeled products at Indomaret in Palu City. In addition, partially, knowledge, trust, and brand involvement have a significant influence on purchasing decisions for halal-labeled products at Indomaret in Palu City.
Co-Authors Ponirin Ponirin Sri Wanti Syamsul Bahri Dg. Parani