<![CDATA[ABSTRACTThe purpose of this study is to investigate the impact of brand origin on consumer’s purchase decision and brand loyalty toward an automotive brand originated from USA, Chevrolet. In the automotive or car industry, American brands especially Chevrolet seems less attractive for Indonesia consumers base on its market share compare to Japan brands. However, the brand origin of Chevrolet might affect the Pontianak consumer’s perspective and behavior to consider this brand to be one of their choices along with other car brands. This research is a survey research that is conducted to understand the causal relationships between variables with the use of questionnaire as the instrument to obtain data. The questionnaire is distributed to 100 sample who fulfill the requirements. The sample of this research is Chevrolet consumer in Pontianak with the age range between 21 - 55 years old. In this research, the data analysis method used is Structural Equation Model Partial Least Square (SEMPLS) method. To conduct analysis using PLS method, this research is using smartPLS 3.0 software. The hypothesis of the research is H1: There is a significant relationship between country image and consumer’s purchase decision towards Chevrolet car, H2: There is a significant relationship between Country Image and consumer’s Brand Loyalty towards Chevrolet car, H3: There is a significant relationship between Perceived Quality and consumer’s Purchase Decision towards Chevrolet car, H4: There is a significant relationship between Perceived Quality and consumer’s Brand Loyalty towards Chevrolet car, H5: There is a significant relationship between Brand Familiarity and consumer’s Purchase Decision towards Chevrolet car, H6: There is a significant relationship between Brand Familiarity and consumer’s Brand Loyalty towards Chevrolet car, and H7: There is a significant relationship between Purchase Decision and Brand Loyalty towards Chevrolet car. 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