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All Journal Jurnal Multidisiplin Madani (MUDIMA)
Baiq Tasya Indah Sari
University of Mataram
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Efficiency Analysis of Robusta Coffee Marketing Channels in the Selendang Rinjani Forest Farmer Group, Central Lombok Regency Baiq Tasya Indah Sari; Markum; Fauzan Fahrussiam
Jurnal Multidisiplin Madani Vol. 5 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v5i7.444

Abstract

This study analyzes the efficiency of robusta coffee marketing channels in the Selendang Rinjani Forest Farmer Group (KTH) in Karang Sidemen Village, Central Lombok Regency. Although Indonesia is a large coffee producer, marketing efficiency at the farm level remains a challenge due to the long distribution chain. This study aims to identify coffee production, marketing channel patterns, marketing margins, farmer's share, and marketing efficiency. A descriptive method with quantitative and qualitative approaches was used. Farmer samples were taken by census (27 people), and snowball sampling identified marketing institutions.. Data were collected through observation, interviews, documentation, and literature study, then analyzed using standard formulas for marketing margin, farmer's share, and marketing efficiency  
Co-Authors fauzan fahrussiam Markum