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All Journal Jurnal Multidisiplin Madani (MUDIMA)
Rinkapati Swatriani
Inatitut Seni Indonesia Bali
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Cultural Representation in Aneka Rasa and Aneka Buah Dodol Picnic Packaging Development Rinkapati Swatriani; I Wayan Swandi; I Wayan Mudra; Ni Luh Desi In Diana Sari
Jurnal Multidisiplin Madani Vol. 6 No. 8 (2026): August 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v6i8.110

Abstract

Packaging serves not only as product protection but also as a visual communication medium that represents local cultural identity. This study aims to examine how cultural representation is realized through the development of graphic and structural packaging design in the Aneka Rasa and Aneka Buah editions of Dodol Picnic Garut using Charles Sanders Peirce's semiotic framework. A qualitative descriptive approach was employed, with data collected through visual observation, documentation, and literature review. Data were analyzed using Peirce's triadic semiotic model, consisting of representamen, object, and interpretant, to identify the cultural meanings embedded in graphic and structural packaging elements. The findings reveal that Garut's cultural identity is communicated through the integration of color, illustrations, typography, logos, materials, packaging form, transparent windows, carrying handles, and opening systems as a unified system of signs. This study demonstrates that the integration of graphic and structural packaging design effectively represents the geographical, gastronomic, historical, and tourism identities of Garut, thereby extending the application of Peirce's semiotics in packaging design research.
Co-Authors I Wayan Mudra I Wayan Swandi Ni Luh Desi In Diana Sari