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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Enrico Jonathan Hartono
Universitas Adhirajasa Reswara Sanjaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Transformasi Pengalaman Pasien Anak pada Pemeriksaan MRI: Analisis Human-Centered Design dan Strategi Inovasi dari Kasus Adventure Series Eka Safitri; Enrico Jonathan Hartono; Yani Restiani Widjaja
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7902

Abstract

Pediatric magnetic resonance imaging (MRI) can be challenging because children may experience fear of unfamiliar environments, loud sounds, and the need to remain still. This article analyzes the transformation of the pediatric MRI experience through the case of Doug Dietz and the Adventure Series using a human-centered design perspective. The paper explains how empathy, design thinking, strategic management, execution, and a growth mindset can transform a technology-based service into a patient-centered experience. A qualitative descriptive case-analysis approach was used, drawing on the presentation material and relevant scholarly concepts. The analysis indicates that the central problem was not solely the MRI technology but the emotional experience surrounding its use. By reframing the examination as an interactive adventure through environmental storytelling, visual redesign, and staff involvement, the case demonstrates how non-technological innovation can reduce fear and improve service flow. The source material reports a substantial reduction in the proportion of children requiring sedation and increased parental satisfaction. The case suggests that health-service innovation should begin with deep understanding of users and be followed by coherent strategy and disciplined implementation.
Co-Authors Eka Safitri Yani Restiani Widjaya