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All Journal Jurnal Transformasi Bisnis Digital
Nur Asikin
Sekolah Tinggi Ilmu Ekonomi Makassar Maju
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Profitabilitas terhadap Kinerja Keuangan pada Warkop Limasatu Nur Asikin; Sultan Sultan; Adi Adi
Jurnal Transformasi Bisnis Digital Vol. 3 No. 5 (2026): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i5.1586

Abstract

Financial performance serves as a fundamental benchmark for evaluating how effectively a firm utilizes its available resources to create earnings. This research investigates the influence of financial ratios specifically Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Equity (ROE), and Return on Assets (ROA) on the financial health of Warkop 51. Employing a quantitative methodology, the study applies multiple linear regression on financial report data spanning from 2022 to 2024, processed via SPSS software. Data were gathered through documentation and systematic literature review.The empirical findings reveal that, on an individual basis, GPM and ROE demonstrate a positive yet statistically insignificant impact on financial performance as measured by the Current Ratio. Conversely, both NPM and ROA exert a statistically significant positive effect on the enterprise's financial standing. On a collective basis, GPM, NPM, ROE, and ROA simultaneously demonstrate a significant joint effect on overall performance. Among the analyzed variables, Net Profit Margin (NPM) emerges as the primary driver, exhibiting the most dominant influence compared to the other metrics.
Co-Authors adi adi Sultan Sultan