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All Journal Jurnal Manajemen Riset Inovasi Trending: Jurnal Manajemen dan Ekonomi
Adira Devina Mahmudi
Universitas Sunan Giri Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Komunikasi Interaktif Host Live Streaming dalam Pembelian Impulsif pada TikTok Shop Adira Devina Mahmudi
Jurnal Manajemen Riset Inovasi Vol. 4 No. 4 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i4.10535

Abstract

This study aims to examine the role of interactive communication by live streaming hosts in impulsive purchasing on TikTok Shop. The development of digital commerce through live streaming enables product information delivery and interaction between hosts and consumers to take place directly and in real time. Interactive communication involves responding to questions, explaining product characteristics, providing information, and engaging consumers during live streams. This study employs a qualitative approach using a literature review method. Data were obtained from 10 scientific articles published between 2021 and 2026 that are relevant to host communication, live streaming interactivity, TikTok Shop, and impulsive purchasing. The literature was searched through Google Scholar and analyzed descriptively and qualitatively by comparing and synthesizing findings from previous studies. The results indicate that host communication and interaction during live streaming are associated with impulsive purchasing. Clear information delivery, prompt responses, two-way interaction, and consumer engagement may encourage purchasing urges through psychological experiences during live streaming. However, host interactivity does not always have a consistent influence. Impulsive purchasing may also be influenced by perceived enjoyment, host credibility, promotions, live streaming quality, consumer experience, and content presentation. Therefore, interactive communication by live streaming hosts is relevant to understanding impulsive purchasing on TikTok Shop, but it is not the only factor involved.
Sustainable Development in the Digital Era: the Role Artifical Intelligence and the Internet of Things in Suporting the Green Economy Adira Devina Mahmudi; Alvina Safitri; Mila Hariani
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7273

Abstract

Sustainable development has become a global priority in addressing environmental challenges while maintaining economic growth and social welfare. In the digital era, Artificial Intelligence (AI) and the Internet of Things (IoT) have emerged as key technologies that support the implementation of a green economy through efficient and data-driven resource management. This study aims to analyze the role of AI and IoT in supporting sustainable development, examine their contribution to improving resource efficiency, and identify the challenges associated with their implementation. The study employs a conceptual research method with a qualitative approach based on a literature review of recent scientific journals, books, and other relevant academic publications. The findings indicate that AI enhances decision-making, optimizes resource utilization, and reduces operational waste, while IoT enables real-time monitoring and automated management across various sectors. The integration of AI and IoT creates intelligent systems that improve energy efficiency, support environmental management, and strengthen green economy practices. However, challenges such as digital infrastructure gaps, limited human resources, high implementation costs, and data security concerns remain. Therefore, collaboration among governments, industries, and educational institutions is essential to maximize the contribution of AI and IoT to sustainable development.
Co-Authors Alvina Safitri Hariani, Mila