<![CDATA[ABSTRACTFor sustainability of the; company, business should be more customers oriented than profit oriented. In determining and selecting a product, customer shave their own trusted brand. When the customers trust with the brand, they will decide to purchase the products. For this research, there are several factors that affect the brand trust and purchase decision. This research is a survey research that is conducted to understand the causal relationships between variables with the use of questionnaire as the instrument to obtain data. The questionnaire is distributed to 100 sample who fulfill the requirements. The sample of this research is consumers in Pontianak who are above 17 years old and already use or buy Honda motorcycyle. In this research, the data analysis method used is Structural Equation Model Partial Least Square (SEMPLS) method. To conduct analysis using PLS method, this research is using smartPLS 3.0 software. The hypothesis of the research is H1: Product Innovation has positive influence on the Brand Trust of Honda  Motorcycle in Pontianak, H2: Advertising Creativity has positive influence on Brand Trust of Honda Motorcycle in Pontianak, H3: Corporate’s Images has positive influence on Brand Trust of Honda Motorcycle in Pontianak, H4: Product Innovation has positive influence on the Purchasing Decision of Honda  Motorcycle in Pontianak, H5: Advertising Creativity has positive influence on Purchasing Decision of Honda  Motorcycles in Pontianak, H6: Corporate’s Images has positive influence on Purchasing Decision of Honda Motorcycle in Pontianak, H7: Brand Trust has positive influence on Purchasing Decision of Honda Motorcycle in Pontianak.  The result of this research shows that H1, H3, H3, H6, and H7 are accepted but H4 and H5 are rejected.Key word: Product Innovation, Advertising Creativity, Corporate Image, Brand Trust, Purchasing Decision REFFERENCES Kotler, Philip dan Keller, K. L. (2006). Marketing Management. Pearson Education Inc.Kuo, H.C. & Nakhata, C. (2016). "Price promotions and products with low consumer ratings", Journal of Consumer Marketing, Vol. 33 No. 7, pp. 517-527.Lau, Geok Then and Sook Han Lee. 1999. Consumers Trust in a Brand and the Link to Brand loyalty, Journal of Market Focused management.Lee, Monle dan Johnson Carla. 2004. Prinsip-Prinsip Pokok Periklanan Dalam Perspektif Global. Prenada Media. Jakarta.Lau, K.C. & Phau, I. (2007). “Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilutionâ€, Psychology and Marketing, Vol. 24 No. 5, pp. 421-444. 
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