Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Language Development and Linguistics
Jannatul Noviabahari
Politeknik Negeri Madiun
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
English as a Public Relations Communication Strategy for Global City Branding: A Qualitative Investigation of Indonesian Local Government Practices Jannatul Noviabahari; Muhyiddin Aziz; Halim Ahmad Faizin; Intan Aulia Nastiti; Dian Palupi; Berlian Fitriana Dwi Retnowati
Journal of Language Development and Linguistics Vol. 5 No. 2 (2026): September 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jldl.v5i2.17294

Abstract

The strategic use of English in governmental public relations can support municipalities pursuing global positioning. This qualitative study examines English implementation in the Madiun City Government’s public relations within its “Maju Mendunia” city branding initiative. Using the Input-Process-Output-Outcome (IPOO) framework, data were collected through in-depth interviews, systematic observation of official communication platforms, and documentation analysis. Findings show no formal policy or standardized procedures for English use; digital content remains exclusively Indonesian; English competence is concentrated in limited personnel; and training is absent. English is recognized as strategically valuable for professionalism, tourism, and investment promotion. The study recommends evidence-based policy development and phased bilingual communication.
Co-Authors Berlian Fitriana Dwi Retnowati Dian Palupi Halim Ahmad Faizin Intan Aulia Nastiti Muhyiddin Aziz