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All Journal Intellektika: Jurnal Ilmiah Mahasiswa Jurnal Multidisiplin Indonesia
Haniek Listyorini
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Food Costing dan Pengendalian Expenses dalam Meningkatkan Revenue dan Profitabilitas Departemen Food and Beverage Hotel Hadhi Septanto; Haniek Listyorini
Jurnal Multidisiplin Indonesia Vol. 4 No. 3 (2026): September: Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joumi.v4i3.1051

Abstract

This study aims to analyse the implementation strategies of food costing and operational expense control in maintaining the profitability of the Food and Beverage Department at Harper Hotel Cawang Jakarta. The study employed a qualitative approach using a case study method. Data collection was conducted through in-depth interviews, observations, and documentation involving the F&B Manager, Purchasing, Cost Controller, Accounting staff, Chief Engineering, Chef de Party, and Cook. The findings revealed that the implementation of food costing strategies at Harper Hotel was carried out systematically and integrative through purchasing, forecasting, production control, waste management, menu engineering, and the digitalization of operational systems. These strategies were proven to improve the efficiency of raw material usage, reduce waste, maintain product quality consistency, and support the operational effectiveness of the Food and Beverage Department. In addition, operational expense control was implemented through utility and energy efficiency, labour cost control, purchasing supervision, equipment maintenance, operational forecasting, system digitalization, and interdepartmental coordination. Cost control was not only focused on reducing operational expenses but was also directed toward maintaining service quality, operational safety, and increasing revenue, gross operating profit (GOP), and the sustainability of hotel profitability amid the increasingly competitive hospitality industry.
Determinan Niat Beli Konsumen pada Platform Food delivery: Peran Nilai Kegunaan, Nilai Hedonis, dan Kesadaran Merek pada Shopee Food Amanda Putri Ananta; Haniek Listyorini
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 4 No. 5 (2026): September : Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v4i5.4140

Abstract

The rapid growth of the digital food delivery industry has intensified competition among food delivery platforms, making it important to understand the factors that influence consumers’ purchase intentions. This study aims to analyse the influence of utilitarian value, hedonic value, and brand awareness on consumers’ purchase intention toward the Shopee Food platform. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to Shopee Food users in Semarang City and analysed using multiple linear regression analysis. The results indicate that utilitarian value has a positive and significant effect on consumers’ purchase intention. This finding suggests that the higher the perceived functional benefits, such as ease of use, time efficiency, and transaction convenience, the stronger the consumers’ intention to purchase through Shopee Food. In contrast, hedonic value does not have a positive and significant effect on purchase intention, indicating that enjoyment and emotional experiences are not the primary considerations in using Shopee Food services. Furthermore, brand awareness has a positive and significant effect on purchase intention. This result demonstrates that the higher the consumers’ ability to recognize and recall the Shopee Food brand, the greater their intention to make purchases through the platform. The study concludes that rational factors represented by utilitarian value and marketing factors represented by brand awareness play a more dominant role in enhancing consumers’ purchase intention than emotional factors reflected in hedonic value.
Eksotisme Desa Wisata sebagai Identitas Branding Pariwisata Desa Kalisidi, Kabupaten Semarang Dewi Berlian Tafonao; Haniek Listyorini
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 4 No. 6 (2026): November : Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v4i6.4113

Abstract

Tourism villages have become an important strategy in community-based tourism development by emphasizing local uniqueness, authentic experiences, and sustainable destination management. This study aims to: (1) conceptualize the exoticism of Curug Lawe and Curug Benowo as the branding identity of Kalisidi Tourism Village, (2) identify the factors shaping the perception of an exotic tourism destination, and (3) develop an exoticism-based branding framework to strengthen destination brand equity. This study employed a qualitative descriptive approach. Data were collected through literature review, field observations, and in-depth interviews with tourism village managers, local community members, and tourism stakeholders. Data were analyzed using the perspectives of destination branding, tourist gaze, authenticity, and customer-based destination brand equity (CBDBE). The findings indicate that the exoticism of Curug Lawe and Curug Benowo can be positioned as the core branding identity of Kalisidi Tourism Village through the integration of core attributes, brand values, and brand narratives. The main attributes include waterfalls, tropical forests, trekking experiences, biodiversity, and a tranquil natural environment. These attributes generate brand values of authenticity, adventure, sustainability, and personal renewal. The study also identifies four key factors influencing the perception of exotic tourism: authenticity, tourism experience, destination image, and digital content. Furthermore, an exoticism-based branding framework is proposed by linking destination uniqueness to the dimensions of awareness, image, perceived quality, and loyalty. This framework positions exoticism as a strategic identity capable of strengthening destination brand equity, enhancing competitiveness, and encouraging sustainable tourist loyalty.
Kajian Eksotisme dan Kualitas Pengalaman Wisata Minat Khusus Curug Lawe Benowo, Desa Kalisidi Kabupaten Semarang Imelda Merliani Bali; Haniek Listyorini
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 4 No. 6 (2026): November : Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v4i6.4115

Abstract

Curug Lawe and Curug Benowo are nature-based tourism destinations located in Kalisidi Tourism Village, Semarang Regency, which possess strong potential for exotic tourism attractions. This study aims to identify the tourism attraction elements that represent the exoticism of Curug Lawe Benowo, the strength of its exoticism as a special interest tourism destination, and evaluate the quality of special interest tourism based on the dimensions of rewarding, enriching, adventuring, and learning. This research employed a qualitative descriptive approach. Primary data were collected through in-depth interviews, as well as field observations and secondary data from documents and relevant scientific literature. Data were analysed using the interactive model consisting of data condensation, data display, and conclusion drawing. The results indicate that the exoticism of Curug Lawe Benowo is formed by several key tourism attraction elements, including waterfalls, tropical forest ecosystems, biodiversity, natural trekking routes, mountain landscapes, and a tranquil natural atmosphere. These elements create a distinctive and authentic destination character that differentiates Curug Lawe Benowo from other nature-based attractions. The study also reveals that the destination possesses strong characteristics of special interest tourism due to its ability to offer exploration, adventure, aesthetic appreciation, and environmental interaction. Furthermore, the quality of special interest tourism is reflected in the rewarding dimension through emotional satisfaction, enriching through environmental appreciation, adventuring through trekking activities, and learning through ecological knowledge acquisition. Therefore, the exoticism of Curug Lawe Benowo constitutes a strategic asset for strengthening the competitiveness and sustainable development of Kalisidi Tourism Village.
Co-Authors Amanda Putri Ananta Dewi Berlian Tafonao Hadhi Septanto Imelda Merliani Bali