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All Journal Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Romaldi Jabbar Rokmansyah
Universitas Nahdlatul Ulama Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions

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Pemberdayaan UMKM Desa Gempolklutuk Melalui Strategi Digital Marketing dan E-Commerce Alfiatul Masruroh; Wahyu Adi Pratama; Romaldi Jabbar Rokmansyah; Chairil Anwar
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2026): September : Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v5i3.5542

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the local economy, yet many entrepreneurs still face challenges in optimizing digital technology for marketing activities. This community service activity aims to improve the knowledge and practical skills of MSME actors in Gempolklutuk Village, Tarik District, Sidoarjo Regency, in utilizing digital marketing strategies and e-commerce as tools for promotion and sales transactions. The activity employed a participatory approach through several stages, including preparation, problem identification, digital marketing socialization, e-commerce training, promotional content creation practice, direct mentoring, and evaluation. The results showed improved participant understanding and skills in creating visual promotional content, developing engaging product descriptions, managing social media accounts, and marketing products through e-commerce platforms. The activity effectively supported the digital transformation of MSMEs in Gempolklutuk Village by expanding market reach, improving promotional activities, increasing consumer access, and strengthening business competitiveness in a sustainable manner. Participants gained confidence.
Co-Authors Alfiatul Masruroh Chairil Anwar Wahyu Adi Pratama