Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al Mu'azarah: Jurnal Pengadian kepada Masyarakat
Agna Khairuni Aulia
Universitas Padjadjaran, Sumedang
Religion Humanities Education Library & Information Science Public Health Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pemetaan Arah Bisnis BUMDes Laksana Berkah, Sumedang Menggunakan Metode Strength, Weakness, Opportunity, and Threat Agna Khairuni Aulia; Dwi Purnomo; Faizal Syahmurman; Januardi Januardi
Al Mu'azarah: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2026): September
Publisher : Universitas Islam Internasional Darullughah Wadda'wah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/almuazarah.v4i1.5834

Abstract

BUMDes Laksana Berkah in Pamulihan Village has business development potential but still faces several challenges, including low levels of community understanding and involvement, limited marketing and human resource capacity, and dependence on income from cooperation with the Nutrition Fulfillment Service Unit (Satuan Pelayanan Pemenuhan Gizi/SPPG). This community service activity aimed to map the internal and external conditions of BUMDes and formulate development strategies toward business independence. The method employed a participatory qualitative approach, with data collected through field observations and Focus Group Discussions (FGD) involving BUMDes managers and relevant stakeholders. The data were analyzed through community mapping, including actor and problem mapping to identify conditions and relationships among stakeholders, mind mapping to identify business potentials and challenges, and Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to formulate BUMDes development strategies. The results showed that BUMDes has strengths in social capital, teamwork, institutional support, and business networks, but still faces weaknesses in marketing, community involvement, and human resource capacity. The resulting strategies include marketing digitalization, strengthening partnerships, developing businesses based on local potential, and diversifying revenue sources to enhance BUMDes independence and sustainability.
Co-Authors Dwi Purnomo Faizal Syahmurman Januardi Januardi