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All Journal PENG: Jurnal Ekonomi dan Manajemen Jurnal Ilmu Manajemen Dan Pendidikan
Mutya Paramita P
Universitas Slamet Riyadi
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Pengaruh Brand Trust Dan Citra Merek Terhadap Loyalitas Pelanggan (Studi Pada Konsumen Embun Hijab Di Sragen) Miftaqul Huda; Mutya Paramita P
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 3 No. 2 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jimp.v3i2.2422

Abstract

This quantitative study investigates the impact of brand trust and brand image on consumer retention within the Embun Hijab enterprise operating in the muslim fashion market of Sragen Regency. The research motivation originates from observed instabilities in monthly sales volume despite the rapid development of the domestic modest fashion industry. Primary data were gathered from 100 participants selected via purposive sampling, limited to individuals who had completed a minimum of two transactions. Data analysis was executed through multiple linear regression analysis utilizing SPSS software. The analytical outcomes indicate that brand trust exerts a favorable and statistically significant influence on consumer loyalty (β = 0.485; p = 0.000). Similarly, brand image demonstrates a beneficial and statistically significant effect on consumer loyalty (β = 0.467; p = 0.000). Furthermore, the adjusted R-squared coefficient of 0.694 reveals that 69.4% of the variance in consumer loyalty is collectively determined by brand trust and brand image, whereas the remaining 30.6% is governed by external factors beyond the parameters of this research. Consequently, prioritizing product distinction and service agility constitutes a vital strategic requirement for preserving enduring customer repurchase intentions.
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian pada Platform Microstock Shutterstock di Komunitas Digital Marketing Anggito Abimanyu; Mutya Paramita P
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Circular Economy and Green Innovation for Sustainable Business D
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/v07pnr30

Abstract

The development of digital technology has transformed the landscape of visual content acquisition and utilisation. Microstock platforms such as Shutterstock facilitate global access to licensed content for various user segments. This study aims to empirically analyse the influence of price and product quality on purchasing decisions on the Shutterstock platform, with a case study of the Digital Marketing community. Using a quantitative approach through a survey method, primary data was collected from 100 respondents selected through purposive sampling. Data analysis was performed using multiple linear regression, t-test, F-test, and coefficient of determination. The results of the study revealed contrasting findings: product quality was found to have a statistically significant influence on purchasing decisions, while price did not show a significant influence. This indicates that quality attributes such as resolution, uniqueness, aesthetics, and legality are the main determinants that consumers consider more than price when purchasing digital visual content. This study provides insights into consumer behaviour and priorities in selecting licensed visual content in the digital age.
Co-Authors Anggito Abimanyu Miftaqul Huda