Sakaruddin Sakaruddin
Program Pascasarjan Prodi Komunikasi Penyiaran Islam, Universitas Islam Negeri Alauddin Makassar

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Media Literacy Innovation In Navigating Instagram Deepfakes Among University Students: Inovasi Literasi Media Mahasiswa Universitas Dalam Menghadapi Deepfake Pada Instagram Juliana Juliana; Kamaluddin Tajibu; Sakaruddin Sakaruddin
Indonesian Journal of Innovation Studies Vol. 27 No. 4 (2026): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i4.2335

Abstract

General Background The rapid advancement of artificial intelligence has introduced sophisticated digital manipulation technologies. Specific Background Consequently, synthetic media such as deepfakes frequently circulate on social networks, exposing young demographics to highly realistic fabricated content. Knowledge Gap While existing literature broadly addresses digital hoaxes, empirical research specifically examining regional academic populations' competencies in mitigating these threats remains underexplored. Aims This study investigates the verification capabilities of Universitas Al Asyariah Mandar cohorts in identifying synthetic manipulations and the subsequent role of such competencies in public opinion formation. Results Utilizing Renee Hobbs' framework and a qualitative approach, findings reveal that cohorts primarily encounter synthetic audio and face swaps via Reels and Explore algorithms. Driven by visual appeal and sharing habits, these manipulations initially shape user perceptions. However, individuals demonstrate robust capabilities to access, analyze visual discrepancies, evaluate sources against credible news, refrain from creating manipulations, and act responsibly by warning peers. Consequently, cross-referencing information neutralizes the initial deceptive power of synthetic media. Novelty The research uniquely synthesizes modern verification frameworks with Islamic communication principles, such as Tabayyun for verification and Qaulan Sadidan for ethical content creation, establishing a profound intersection between contemporary digital competencies and traditional ethical values. Implications Higher education institutions must prioritize targeted source verification and artificial intelligence education to cultivate resilient, critical attitudes against digital disinformation. Highlights Young adults frequently discover synthetic artificial intelligence manipulations through social network algorithm recommendations like Reels and Explore. Cross-referencing suspicious visual discrepancies with credible news outlets neutralizes initial deceptive perceptions. Modern digital verification competencies strongly align with Islamic ethical communication principles such as Tabayyun. Keywords Artificial Intelligence; Synthetic Manipulations; Digital Disinformation; Information Verification; Islamic Communication