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All Journal Jurnal Riset Multidisiplin Edukasi
Ronny Gerson Dumanaw
Program Studi Pendidikan Luar Sekolah, Fakultas Ilmu Pendidikan dan Psikologi, Universitas Negeri Manado
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PERSEPSI MASYARAKAT TENTANG KOPERASI DESA MERAH PUTIH: STUDI KUALITATIF DI KECAMATAN DIMEMBE KABUPATEN MINAHASA UTARA Ronny Gerson Dumanaw; Winda Lidia Lumbantobing; Marita NurSekti; Varisky Abraham Dumanaw; Tiara Lestari Paembonan
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 9 (2026): Jurnal Riset Multidisiplin Edukasi (September 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i9.2609

Abstract

This study aims to explore community perceptions of the Merah Putih Village Cooperative (KDMP) in Dimembe Sub-District, North Minahasa Regency. KDMP is a strategic government policy aimed at strengthening the village economy through cooperative institutions; however, a gap persists between central policy and local community understanding. This study employed a qualitative approach with a case study method. Data were collected through in-depth interviews with 33 informants selected by purposive sampling, participatory observation, documentation study, and Focus Group Discussion (FGD). Data analysis utilized the interactive model of Miles, Huberman, and Saldaña (2020). The findings indicate that: (1) community knowledge of KDMP remains predominantly low (60.6%); (2) community attitudes are dominated by a positive-skeptical pattern (39.4%), stemming from collective trauma caused by negative past experiences with cooperatives; (3) the primary community expectations include access to capital (84.8%), management transparency (75.8%), and capacity building (66.7%); and (4) the most influential factors shaping perceptions are past experiences with cooperatives, socialization intensity, and Mapalus local wisdom values. This study recommends reforming community-based socialization strategies and substantively integrating Mapalus values into village cooperative governance.
Co-Authors Marita NurSekti Tiara Lestari Paembonan Varisky Abraham Dumanaw Winda Lidia Lumbantobing