Aisah Aulia Rahmah
Maarif Hasyim Latif University

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The Influence of Training Quality, Price Perception, and Perceived Training Relevance on Customer Satisfaction of BNSP Training Through Transfer of Training Aisah Aulia Rahmah; Wulan Purnamasari; Anggun Hanif Ris Dianah
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.828

Abstract

Changes in job competency demands increase the need for quality, relevant training that provides value for the costs incurred by participants. However, increased training participation is not always followed by participants' ability to apply training results and satisfaction with the program. This study aims to analyze the effect of Training Quality, Price Perception, and Perceived Training Relevance on Customer Satisfaction through Transfer of Training on BNSP training participants at PT. Waterpedia Rejeki Langit Gresik. The study used an associative quantitative approach. The population and sample amounted to 165 BNSP training participants from 2020 to 2025, determined by saturated sampling technique. Data were collected using a five-point Likert-scale closed questionnaire and analyzed using Structural Equation Modeling Partial Least Squares with SmartPLS through evaluation of measurement models, structural models, hypothesis testing, and mediation analysis. The results showed that the three independent variables had a positive and significant effect on Transfer of Training and Customer Satisfaction. Transfer of Training also had a positive and significant effect on Customer Satisfaction and mediated the three relationships. In conclusion, the successful implementation of competencies is an important mechanism that strengthens the influence of quality, price perception, and relevance of training on participant satisfaction
The Influence of Training Quality, Price Perception, and Perceived Training Relevance on Customer Satisfaction of BNSP Training Through Transfer of Training Aisah Aulia Rahmah; Anggun Hanif Ris Dianah; Wulan Purnamasari
Escalate : Economics and Business Journal Vol. 4 No. 4 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i4.798

Abstract

This study examines the effects of training quality, price perception, and perceived training relevance on customer satisfaction through transfer of training among participants in BNSP-certified training programs at PT. Waterpedia Rejeki Langit Gresik. Using an associative quantitative approach, the study involved 165 participants from 2020 to 2025, selected through saturated sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that training quality, price perception, and perceived training relevance positively and significantly influence transfer of training, with path coefficients of 0.519, 0.448, and 0.453, respectively (all p < 0.001). These variables also positively and significantly influence customer satisfaction, with path coefficients of 0.171, 0.308, and 0.170, respectively (all p < 0.001). Transfer of training positively influences customer satisfaction (β = 0.670, p < 0.001) and mediates the relationships between training quality, price perception, and perceived training relevance and customer satisfaction, with indirect effects of 0.348, 0.300, and 0.303, respectively (all p < 0.001). These findings highlight the role of training transfer in translating perceived training quality, value, and relevance into customer satisfaction.