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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Murniati Murniati
Universitas Pamulang
Economics, Econometrics & Finance

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DIGITAL MARKETING STRATEGY TO INCREASE SALES USING SWOT ANALYSIS AT RAISA AEON STORE BSD TANGERANG Murniati Murniati; Munarsih Munarsih
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 3 (2026): IJEBAR: Vol. 10, Issue 3, September 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i3.19511

Abstract

The purpose of this study is to analyze the Digital Marketing strategy in increasing sales at RAISA Aeon Store BSD Tangerang with a SWOT analysis approach which experienced a decline in revenue due to increasingly tight Company competition. The place of this research was conducted at RAISA Aeon Store BSD Tangerang located at Jl. BSD Raya Utama, Pagedangan, Pagedangan District, Tangerang Regency, Banten 15339. The research method uses a qualitative descriptive method with data collection techniques including observation, interviews, and documentation which are then analyzed using SWOT analysis. The results of the analysis show that the IFAS value is 0.91 and EFAS 0.87, the position of the SWOT matrix is in an aggressive strategy in quadrant I. This strategy shows that RAISA Aeon Store BSD has high internal strengths and considerable external opportunities, but has not been utilizedoptimally in the face of increasingly tight competition, so it is necessary to strengthen and develop digital marketing strategies to increase sales. Keywords: Digital Marketing, Marketing Strategy, Sales, SWOT
Co-Authors Munarsih Munarsih