<![CDATA[The establishment of the Koperasi Desa Merah Putih (Red and White Village Cooperative) represents one of the strategic programs initiated by President Prabowo Subianto. This policy aims to strengthen the people-centered economy by promoting inclusive and equitable economic development. To support the implementation of this program, the government issued Presidential Instruction No. 9 of 2025, which focuses on developing and distributing economic opportunities among communities at the village and urban village levels. Although the program has been implemented for more than one year, its execution continues to encounter various challenges. This study examines the challenges faced by the Koperasi Desa Merah Putih (KDMP) in Karangagung Village, Palang District, Tuban Regency. This research employed a qualitative approach. Informants were selected purposively, consisting of the village head, cooperative administrators, and cooperative members. Data were collected through in-depth interviews guided by predetermined questions, as well as observations, literature reviews, and document analysis. Data analysis was conducted throughout the research process, beginning from data collection until the completion of the research report. The findings reveal that KDMP in Karangagung Village faces several challenges, including limited socialization and public awareness, insufficient human resources, and inadequate capital support. Community participation as cooperative members was primarily influenced by recommendations from the village head rather than a comprehensive understanding of the cooperative’s objectives and benefits. This study recommends that the government prioritize structured assistance and extensive socialization programs to enhance public understanding and encourage meaningful community participation in the cooperative movement.]]>
