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All Journal Greenation Management and Business Review (GMBR)
Hendyansyah Putra
Department of Management, Faculty of Economics, Business, and Humanities, Universitas Trilogi, Jakarta, Indonesia

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The Effect of Product Quality and Service Quality on Customer Satisfaction: The Mediating Role of Perceived Value in the Mobile Coffee Business Marsa Mahasina; Yocki Pramudya Ananda; Hendyansyah Putra
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.745

Abstract

This study examines the effect of product quality and service quality on customer satisfaction, both directly and indirectly through perceived value as a mediating variable, within the rapidly expanding mobile coffee business format in Indonesia. The empirical setting is Sejuta Jiwa Mobile Coffee in South Jakarta, whose operating fleet grew from 50 to 250 units within a single year, a pace of expansion that has intensified the challenge of maintaining consistent customer satisfaction across a decentralized network of sales points. Using a quantitative survey design, data were collected from 150 customers selected through purposive sampling and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that both product quality and service quality exert a positive and significant direct effect on customer satisfaction, with product quality emerging as the stronger determinant. Perceived value is also found to exert a significant direct effect on satisfaction and to partially mediate the effects of both product quality and service quality on satisfaction. The proposed model explains 63.4% of the variance in customer satisfaction. These findings extend the quality value satisfaction framework, previously examined mainly in fixed-location coffee shop and café settings, to the structurally distinct mobile coffee format, and offer practical guidance for operators seeking to sustain customer satisfaction amid rapid, fleet-based commercial expansion.
The Influence of Discount, Hedonic Shopping Value, and Shopping Lifestyle on Impulse Buying in Purchasing Erigo Fashion Products Through Shopee E-Commerce Jemima Indrianti; Yocky Pramudya Ananda; Hendyansyah Putra
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.785

Abstract

This study aims to analyze the effect of discount, hedonic shopping value, and shopping lifestyle on impulse buying in the purchase of Erigo fashion products through the Shopee e-commerce platform. This study employed a quantitative approach using an associative research method. The sample consisted of 150 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 4.0 software. The results indicate that discount, hedonic shopping value, and shopping lifestyle have a positive and significant effect on impulse buying. The findings suggest that consumers' impulse buying behavior toward Erigo products on Shopee is influenced by price discounts, enjoyable shopping experiences, and consumers' shopping lifestyles.
Co-Authors Jemima Indrianti Marsa Mahasina Yocki Pramudya Ananda Yocky Pramudya Ananda