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All Journal Greenation Management and Business Review (GMBR)
Nurma Liza Nurli
University Trilogi, Jakarta, Indonesia

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The Influence of Lifestyle, Perceived Ease of Use, and Perceived Benefits on Huawei Smartwatch Purchase Decisions Nurma Liza Nurli; Budi Suryowati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.753

Abstract

This study aims to examine and analyze the influence of lifestyle, perceived ease of use, and perceived benefits on the purchasing decision for Huawei smartwatches. The study employs a quantitative approach using descriptive analysis methods. Data were collected via questionnaires. The data analysis technique utilized was PLS-SEM (using SmartPLS 4.0) to determine the relationships between lifestyle, perceived ease of use, perceived benefits, and the purchasing decision. The results indicate that lifestyle and perceived ease of use do not influence the purchasing decision for Huawei smartwatches, whereas perceived benefits do have an influence on the purchasing decision.
Co-Authors Budi Suryowati