Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Business, Entrepreneurship, and Management Journal
Ahmad Sabila Rosyad
Institut Teknologi Sepuluh Nopember
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SMART MARKETING AND DIGITAL INNOVATION IN SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW Vina Januar Nur Azfawati; Lissa Rosdiana Noer; Ahmad Sabila Rosyad
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/mfwrwv41

Abstract

The rapid advancement of digital technology has reshaped marketing practices and sustainable business strategy, yet research on smart marketing, digital innovation, and sustainability remains fragmented across separate lines of inquiry. This study aims to identify the development, dominant themes, conceptual relationships, and future research directions within this combined field. A systematic literature review combined with bibliometric analysis was conducted on 445 Scopus-indexed journal articles published between 2016 and 2025, using keyword co-occurrence, bibliographic coupling, and citation analysis to map the field's intellectual structure. The findings show that research has evolved from an initial focus on digital technology adoption toward broader concerns encompassing marketing transformation, artificial intelligence, consumer engagement, organizational decision-making, green innovation, and long-term value creation. Digital technology is found to enhance personalization, operational efficiency, transparency, and consumer engagement, though these benefits depend on organizational readiness, workforce competency, sound data governance, and credible sustainability communication. Practically, firms need to align technological investment with ethical governance and authentic sustainability practice to translate digital capability into lasting value rather than short-term commercial gain. The originality of this study lies in its integrative mapping of marketing capability, organizational transformation, consumer response, and sustainable value creation within a single analytical framework, offering a structured foundation for future research in this rapidly growing field.
Co-Authors Noer, Lissa Rosdiana Vina Januar Nur Azfawati