Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Business, Entrepreneurship, and Management Journal
Dian Lestari Subekti Pertiwi
Universitas Putra Bangsa
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
EFFECTIVENESS OF INFLUENCER MARKETING AND DESTINATION IMAGE ON REVISIT INTENTION THROUGH ELECTRONIC WORD-OF-MOUTH Dian Lestari Subekti Pertiwi; Gunarso Wiwoho
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/020x1m58

Abstract

This study analyzes the influence of Influencer Marketing and Destination Image on tourists' Revisit Intention through Electronic Word-of-Mouth as a mediating variable at the Sagara View Kebumen tourist destination. Primary data were collected through a questionnaire survey of 220 tourists selected using a non-probability sampling technique. Data were analyzed using PLS-SEM with the assistance of SmartPLS to evaluate the measurement model and structural model. The results indicate that Influencer Marketing and Destination Image have a positive and significant effect on e-WOM, and together with e-WOM also have a positive and significant effect on Revisit Intention. The mediation path analysis confirms that e-WOM significantly and partially-complementarily mediates the influence of both Influencer Marketing and Destination Image on Revisit Intention. These findings provide empirical reinforcement for Source Credibility Theory, Stimulus-Organism-Response Theory, the Elaboration Likelihood Model, the Theory of Planned Behavior, the Information Adoption Model, the Two-Step Flow of Communication Theory, and Social Learning Theory within the context of digital tourism. Destination managers are advised to select interactive content creators and maintain the quality of physical facilities in order to encourage positive digital conversation capable of sustainably stimulating Revisit Intention.
Co-Authors Gunarso Wiwoho