<![CDATA[The visual phenomenon of text and images on the rear of trucks (bokong truk) has become a meaningful medium of social expression, particularly within the context of urban culture and the group identity of truck drivers and owners. The research under discussion in this study highlights how moral values and religious teachings are symbolically constructed in public spaces through visual media on trucks. The study also explores the potential for the formation of public perceptions and social norms regarding religious identity and street culture. The objective of this study is a dual-faceted one: firstly, to uncover the production of meaning on bokong truk panels that link moral values and religious identity, and secondly, to assess its impact on public perception, moral norms, and the dynamics of the relationship between religion and urban culture through a multimodal interpretation of the messages and meanings produced. The research employs a hermeneutic phenomenological approach and multimodal analysis to assess meaning-making through text and imagery. Empirical data in the form of photographs of truck rear panels were collected and analysed hermeneutically through three dimensions of meaning: The threefold meaning of the concept under discussion is as follows: firstly, representational meaning; secondly, interactive meaning; and thirdly, compositional meaning. The findings indicate that bokong truk panels function as "street theology", containing moral symbols and religious identities that reinforce public norms. The rear panels of trucks are not merely a visual medium; they also function as a "theological pulpit" serving as a normative instrument regarding religion and social behavior in urban spaces.]]>
