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Analisis Tingkat Kepuasan Konsumen Terhadap Kualitas Produk dan Layanan Pada Kedai Kadieu Di Kabupaten Badung Bali Nurhayati Musmi; Anak Agung Putu Agung Suryawan Wiranatha; I Wayan Gede Sedana Yoga
JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Vol 12 No 2 (2024): Juni
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JRMA.2024.v12.i02.p04

Abstract

As a culinary company that has recently faced very tight competition, Kedai Kadieu has to decide how best to face its competitors. The aim of this research is to identify product and service quality attributes that are considered important by consumers, to find out the main priority attributes for improvement for consumer satisfaction. Apart from that, and knowing the level of consumer satisfaction with these attributes. The methods used are the IPA method and the CSI method. The technique for collecting data is using purposive sampling. The results of the research show that the attributes of drink consistency for each serving and suitability of food prices to portions and food quality are product quality attributes that are considered very important by Kedai Kadieu customers, the quality of service that is considered very important includes the cleanlines and tidines of the place, the patient attributes and calmness of employees in serving consumers, and the customer comfort attributes while at Kedai Kadieu. The priority attributes for improvement in product quality are the taste of food and consistency of food at each serving, while in service quality is speed in service and presentation. The CSI results show that all product and service attributes are considered very important by consumers with an MIS value greater than 4.20 and a consumer satisfaction level value of 84% in the very satisfied product quality category and 83.1% with a very satisfied category on service quality.
Analisis Nilai Tambah Dan Kelayakan Finansial Kerupuk Kulit Ikan Tuna Sirip Kuning (Thunnus albacares) UD. Putra Susila Yosefina PG. Simanjuntak; Anak Agung Putu Agung Suryawan Wiranatha; Ni Putu Suwariani
JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Vol 13 No 1 (2025): Maret
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JRMA.2025.v13.i01.p05

Abstract

Yellowfin tuna fish skin crackers are the flagship product at UD. Putra Susila, and not many other companies produce it. This study aims to determine the added value of processing Yellowfin tuna fish skin crackers at UD. Putra Susila, and to undertake the financial feasibility of the production process of Yellowfin tuna fish skin crackers at UD. Putra Susila. The financial feasibility study used the calculation of profit and loss analysis, Net Present Value, Internal Rate of Return, Net B/C Ratio, Payback Period, and Break Event Point, and used the Hayami method to determine the added value. The Yellowfin tuna fish skin crackers business is feasible, i.e the Net Present Value of Rp. 712.280.532. Internal Rate of Return of 56,72%, Payback Period for 1 year 7 months, and Net B/C Ratio of 6,416. The results showed that the added value of Yellowfin tuna fish skin crackers was Rp. 37.400 per kg, a value-added income ratio of 77,92%. Sensitivity analysis showed that both 7%-9% increasing in operating costs and 7%-9% decreasing in revenue resulted in a positive NVP. Therefore, the Yellowfin tuna fish skin crackers business is feasible.