Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI
Adi Boy Hotmauli Munthe
Universitas Udayana
Agriculture, Biological Sciences & Forestry Chemistry Immunology & microbiology Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Kepuasan Konsumen Terhadap Kualitas Produk Dan Layanan Di Warung Kopi Pekarangan Omah Jimbaran, Bali Adi Boy Hotmauli Munthe; Cokorda Anom Bayu Sadyasmara; Dewa Ayu Anom Yuariani
JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Vol 11 No 2 (2023): Juni
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JRMA.2023.v11.i02.p07

Abstract

The purpose of this research were to analyze the level of consumer interest in product and service quality, analyze the level of product and service quality performance, and analyze the level of consumer satisfaction with product and service quality at Warung Kopi Pekarangan Omah. The methods used in this research are IPA (Importance Performance Analysis) and Customer Satisfaction Index (CSI) methods. The respondents of this study were 79 consumers who had visited at least twice at Warung Kopi Pekarangan Omah, and the age of the respondents was between 17-33 years old. The result show that it was concluded that the product quality attributes that became the main priority agenda to improve performance were the attributes that were in Quadrant A, namely attributes 1) attractive presentation/platting 2) drink menu variations 3) drink taste and 4) the consistency of drinks for each serving, while the service quality attributes that are the main priority agenda to improve their performance are the attributes of 1) comfort, cleanliness, and neatness of the place 2) cleanliness and tidiness of employees and 3) accuracy in service and presentation. The customer satisfaction index (CSI) obtained for product quality is 89.57% and the Customer satisfaction index (CSI) obtained for service quality is 89.31%. These results indicate that consumers of Warung Kopi Pekarangan Omah are satisfied.
Co-Authors Dewa Ayu Anom Yuariani Sadyasmara, Cokorda Anom Bayu