<![CDATA[This study examines the forms and impacts of verbal bullying directed at Elphaba, the central character in the Wicked film (2021). In today’s digital and media-driven world, films do more than just entertain they often reflect real social problems, including bullying. This study uses a descriptive qualitative approach and is guided by sociolinguistic theory, this research applies Keith Sullivan’s (2011) framework of verbal bullying and Howard S. Becker’s (1963) labeling theory. The primary data were drawn from specific scenes in the Wicked (2024) film where Elphaba is subjected to verbal bullying. Additional supporting data were gathered from academic books, journals, and articles to reinforce the theoretical basis. The study aims to identify the types of verbal bullying portrayed in the film and analyze how these experiences influence Elphaba’s identity and behavior. The findings show that three major forms of verbal bullying are present in the film: cruel remarks and name-calling, spiteful teasing, and spreading false and harmful rumors. In total, there were 10 examples of verbal bullying: 6 cruel remarks and name-calling, 4 examples of spiteful teasing, and 2 cases of rumor-spreading. Using Becker’s labeling theory, the study also found five instances of primary deviance (where Elphaba is seen as different but hasn’t yet accepted that label) and one case of secondary deviance (where she starts to internalize society’s negative judgment and takes on that outsider role). This study concludes that the verbal bullying seen in Wicked is not just personal it reflects larger social structures and power imbalances. Through language, Elphaba is labeled, excluded, and judged. By analyzing these moments in the film, this research helps us understand how media can shape ideas about identity, belonging, and resistance. The findings offer useful insights for educators, media critics, and students of sociolinguistics who want to learn more about how language can both hurt and shape people in society.]]>
