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Musriha Musriha
Universitas Muhammadiyah Lamongan
Humanities Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

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Digitalisasi Usaha Mikro untuk Kesejahteraan Desa: Pemberdayaan Ekonomi Pasca-COVID di Desa Nogosari, Mojokerto Enny Istanti; Musriha Musriha; Amiartuti Kusmaningtyas; Riyadi Nugroho
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Oktober: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v5i2.5215

Abstract

Nogosari is a village in the Pacet District, Mojokerto Regency, East Java Province. This village has natural wealth in the form of forests, rice fields and fields which are widely planted with grains, wheat, tubers, corn and herbal plants. The results of this natural wealth are the main source of livelihood for the Village community. In creating a prosperous community development, villagers carry out business activities such as MSMEs. These UMKM products are the result of their own processing or home industry, the materials used are from their harvests. Thus, the selling price is cheaper. The purpose of this study is to provide socialization and guidance for the development of village residents' SMEs. Implementation methods include socialization of business legality or P-IRT, simple financial reports, product rebranding, online marketing through available media as well as MSME financial management guidance. The result of the activity is the participation of villagers in understanding the socialization and guidance that has been given. The conclusion in the implementation of activities, the villagers are able to manage their UMKM, but there is a need for development to create quality MSMEs.
Co-Authors Amiartuti Kusmaningtyas Enny Istanti Riyadi Nugroho