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All Journal Pinisi Business Administration Review
Prayudi Julianto
Universitas Negeri Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Service Quality and Company Image on Customer Satisfaction at PT Astra Kredit Company in Makassar City Prayudi Julianto; Hasnawi Haris; Andi Muhammad Rivai; Muh.Luthfi Siraj
Pinisi Business Administration Review Volume 8 Nomor 2, September 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i2.82292

Abstract

This research aims to determine the quality of service and company image on customer satisfaction at PT Astra Credit Company in Makassar City, both partially and simultaneously. This research uses quantitative research methods. To achieve this goal, researchers used data collection techniques in the form of observation, questionnaires and documentation. The sample used in this research was 99 respondents. Data obtained from research results were processed using data analysis and using the SPSS 25 application which consists of validity, reliability, normality tests, multiple linear regression analysis, partial tests, simultaneous tests, and determinant coefficients. The results of the research show that the indicators used for each variable show that the variables of service quality and company image have a significant effect on customer satisfaction at PT Astra Credit Company in Makassar City. This was proven based on the Coefficient of Determination test that there was an influence of 45.2% between the two variables.
Co-Authors Hasnawi Haris Muh.Luthfi Siraj Rivai, Andi Muhammad