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All Journal Jurnal Ilmiah Research and Development Student
Itsar Farhan Hidayat
Universitas Tarumanagara
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Pengembangan Ilustrasi Naratif Karakter Brand Pada Buku Cerita “I Love You Mom” Itsar Farhan Hidayat; Julius Andi Nugroho
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 4 No. 3 (2026): September: Jurnal Ilmiah Research and Development
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v4i3.2024

Abstract

The development of visual media in the field of visual communication design has led companies to seek more interactive and emotional approaches. One such approach is the use of visual storytelling through storybooks supported by narrative illustrations. This study aims to develop PT Mom N Jo's official character assets into storybook images, a storybook titled "I Love You Mom," as a medium to tell the story and strengthen their identity. This research employed a qualitative descriptive method based on observation, literature review, and a visual design process that included reference research, moodboarding, character development, drawing, and the final product. The results indicate that developing storybooks can maintain the visual identity of the company's existing character assets and make the reading experience more interactive, communicative, and emotional. Picture book media also demonstrates potential as an effective branding tool in building emotional connections between brands and audiences by delivering messages that are easier to understand and remember.
Co-Authors Nugroho, Julius Andi