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All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Sri Seti Indriani
University of Padjadjaran, Sumedang, Indonesia
Education Social Sciences Other

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YOUTH FILM CONSUMPTION CULTURE: REPRESENTATIONS OF COMMUNICATION STYLES ON THE @KEPINHELMY TIKTOK ACCOUNT Hubi Silmi Faiha; Henny Sri Mulyani; Sri Seti Indriani
SOSIOEDUKASI Vol 15 No 3 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i3.9331

Abstract

Film reviews have shifted from long-form textual criticism toward dense, dynamic audiovisual narratives with the rise of TikTok; amid dominant fast-paced, emotional review styles, the account @kepinhelmy stands out for its contemplative, poetic tone and soft, deep-toned voice. While prior semiotic studies have examined self-image construction or humor on social media, few apply Ferdinand de Saussure's structural semiotics to a film-review creator's personal communication style, and existing literature tends to treat verbal and nonverbal elements separately rather than as one integrated sign system shaping digital persona and authority. This study analyzes the signifiers, signifieds, and their relations in representing @kepinhelmy's verbal and nonverbal communication style in reviews of Para Perasuk, Dusun Mayit, and Hoppers. Using a constructivist paradigm and descriptive qualitative method grounded in Saussure's framework, data were gathered through video documentation, verbatim transcription, and field notes on ten top-performing contents from October 2025 to March 2026. Findings show verbal signifiers appear through contemplative-poetic diction, analytical-philosophical narrative structure, and simplified technical terms, while nonverbal signifiers emerge through a soft intimate tone, measured tempo, direct eye contact, and medium close-up talking-head format—jointly constructing signifieds of philosophical reflection, emotional intimacy, and academic credibility. Theoretically, the study extends Saussurean semiotics into new media by revealing how digital parole works multimodally; practically, it offers content creators strategic guidance for building authentic persona through deliberate alignment of verbal and nonverbal signs.
Co-Authors Henny Sri Mulyani Hubi Silmi Faiha