<![CDATA[This study aims to analyze the role of organizational functions within the POAC framework as a strategy to strengthen the governance of the Otak-Otak Legendaris MSME, in order to support business development and readiness for expansion through a partnership system. The study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, direct observation, and documentation. The research subjects included business owners, branch managers, and operational employees. The results showed that a simple but effective organizational structure, a rotating work system, intensive training, and regular evaluations contributed to business growth. A family-like approach to human resource management fostered employee loyalty and discipline. In addition, expansion plans through a franchise system require the establishment of a more formal organizational structure and an integrated human resource system. This study is limited to one object of study and has not measured the impact of organization quantitatively. Further research is recommended to use a comparative and quantitative approach so that the results can be more generalized and validated. The findings of this study can be used as a reference for other MSME players to strengthen their internal structures and prepare for professional and sustainable business expansion. This study offers a comprehensive and applicable organizational model for MSMEs, as well as filling a gap in the literature on the application of organizing functions in the context of partnership-based business expansion. Penelitian ini bertujuan untuk menganalisis peran fungsi pengorganisasian dalam kerangka POAC sebagai strategi penguatan tata kelola UMKM Otak-Otak Legendaris, guna mendukung pengembangan usaha dan kesiapan ekspansi melalui sistem kemitraan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi langsung, dan dokumentasi. Subjek penelitian meliputi pemilik usaha, ketua cabang, dan karyawan operasional. Hasil penelitian menunjukkan bahwa struktur organisasi yang sederhana namun efektif, sistem kerja bergilir, pelatihan intensif, dan evaluasi rutin berkontribusi terhadap pertumbuhan usaha. Pendekatan kekeluargaan dalam pengelolaan sumber daya manusia menumbuhkan loyalitas dan kedisiplinan karyawan. Penelitian selanjutnya disarankan untuk menggunakan pendekatan komparatif dan kuantitatif agar hasilnya lebih dapat digeneralisasikan dan divalidasi. Temuan penelitian dapat dijadikan acuan bagi pelaku UMKM lain untuk memperkuat struktur internal dan mempersiapkan ekspansi usaha secara profesional dan berkelanjutan. Penelitian ini menawarkan model pengorganisasian yang komprehensif dan aplikatif bagi UMKM, serta mengisi kekosongan literatur mengenai penerapan fungsi organizing dalam konteks ekspansi usaha berbasis kemitraan]]>
