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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Lusi Olis Vera
Politeknik Manufaktur Negeri Bangka Belitung, Indonesia
Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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DEVELOPMENT OF A QR CODE-ASSISTED AUGMENTED REALITY LEARNING MODEL THROUGH BANGKA COMPOST PACKAGING FOR ENHANCING STUDENTS’ DIGITAL MARKETING COMPETENCIES Ummu Artha Tsary Rumalessin; Lusi Olis Vera; Putri Armelia Prayesi; Rezky Novaditya Ramadhansyah; Melky Mayfarel
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 8 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sibatik.v5i8.5308

Abstract

The rapid development of digital technology requires innovative learning approaches to enhance students’ digital marketing competencies and connect learning with authentic entrepreneurial contexts. This study aimed to develop and evaluate a QR Code-assisted Augmented Reality (AR) learning model through Bangka compost packaging for enhancing students’ digital marketing competencies. The study employed a Reaseach and Development (R&D) approach using the ADDIE model and involved 80 secondary school students enrolled in the mandatory Entrepreneurship subject from Grades X-XII at Madrasah Aliyah (MA) Terpadu Bina Insan Cendikia Muntok. The effectiveness of the learning model was evaluated through pre-test and post-test assessments of students’ digital marketing competencies. The collected data were analyzed using the Kolmogorov-Smirnov test, paired-samples t-test, normalized gain (N-Gain), and Cohen’s d effect size. The findings demonstrated a significant enhancement in students’ digital marketing competencies following the implementation of the learning model. Students showed improved understanding of product branding, packaging design, digital promotion, product value communication, and digital marketing concepts. The learning improvement was supported by a very large effect size and a moderate normalized gain, indicating meaningful progress in students’ competencies. The integration of QR Code and AR into authentic local product packaging provides an interactive learning experience that connects entrepreneurship education with digital technology and practical digital marketing concepts. By and large, the developed QR Code-assisted AR learning model shows promising potential as a contextual and technology-supported approach for enhancing digital marketing competencies among secondary school students in the mandatory Entrepreneurship subject.
Co-Authors Melky Mayfarel Putri Armelia Prayesi Rezky Novaditya Ramadhansyah Ummu Artha Tsary Rumalessin