<![CDATA[Civil servant promotion services represent a strategic apparatus career development instrument directly affecting work motivation, performance recognition, and civil apparatus welfare. This study aims to analyze the effectiveness of promotion services at the Personnel and Human Resources Development Agency (BKPSDM) of Gowa Regency amidst the digital transformation of civil service administration. A qualitative approach with a descriptive method was employed, involving eight key informants selected through purposive sampling techniques. Data collection was carried out through semi-structured interviews, passive participant observations, and administrative document reviews from February to April 2026. Data analysis followed the interactive model encompassing data reduction, data display, and conclusion drawing based on Steers' three dimensions of organizational effectiveness: goal attainment, integration, and adaptation. The results reveal that promotion services at BKPSDM Gowa Regency have generally operated effectively through the implementation of the State Civil Apparatus Information System (SIASN), inter-agency coordination with the National Civil Service Agency (BKN) and regional apparatus organizations (OPD), and adaptation to recent promotion periodization regulations. However, service effectiveness remains sub-optimal due to administrative discrepancies, delayed document revisions from proposing agencies, and periodic system maintenance bottlenecks. ABSTRAK Layanan kenaikan pangkat merupakan instrumen strategis pembinaan karier Aparatur Sipil Negara (ASN) yang berdampak langsung pada motivasi kerja, pengakuan kinerja, dan kesejahteraan aparatur. Penelitian ini bertujuan untuk menganalisis efektivitas layanan kenaikan pangkat pada Badan Kepegawaian dan Pengembangan Sumber Daya Manusia (BKPSDM) Kabupaten Gowa di tengah transformasi digital layanan kepegawaian. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif yang melibatkan delapan informan kunci yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan melalui wawancara semi-terstruktur, observasi partisipatif pasif, dan telaah dokumen administratif selama periode Februari hingga April 2026. Analisis data dilakukan melalui model interaktif yang mencakup reduksi data, penyajian data, serta penarikan kesimpulan berdasarkan tiga dimensi efektivitas organisasi Steers, yaitu pencapaian tujuan (goal attainment), integrasi (integration), dan adaptasi (adaptation). Hasil penelitian menunjukkan bahwa layanan kenaikan pangkat pada BKPSDM Kabupaten Gowa secara umum telah berjalan efektif melalui implementasi Sistem Informasi Aparatur Sipil Negara (SIASN), koordinasi lintas sektor bersama Badan Kepegawaian Negara (BKN) dan Organisasi Perangkat Daerah (OPD), serta adaptasi terhadap regulasi periodisasi kenaikan pangkat terbaru. Namun demikian, efektivitas layanan belum sepenuhnya optimal akibat kendala ketidaksesuaian data administratif, keterlambatan perbaikan berkas dari instansi pengusul, dan hambatan teknis koneksi sistem (maintenance). ]]>
