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All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Dirko Ruindungan
Universitas Sam Ratulangi
Humanities Computer Science & IT Education Health Professions Social Sciences Other

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Penerapan Website Berbasis QR Code sebagai Media Promosi Digital UMKM Pulau Bunaken Kenneth Yosua Palilingan; Salaki Reynaldo Joshua; Dirko Ruindungan
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 4 No. 3 (2026): September: Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v4i3.2954

Abstract

Micro, small, and medium enterprises (MSMEs) on Bunaken Island require accessible digital promotional media to present business information to tourists while supporting data management by the local government. This community service program implemented a website integrated with QR codes that provides an MSME directory, individual business pages, search by name and category, individual QR code generation for each business, and a master QR code that directs visitors to the main portal. The activity was conducted on 7 August 2026 at the Bunaken Village Office, Bunaken Kepulauan District, and was attended by 40 residents. The implementation stages consisted of needs identification, website development, outreach, system demonstration, business profile and QR code training, observational evaluation, and handover of the administrator account and tutorial video. During the training, seven business pages were created and recorded on the administrator dashboard. The implementation produced an integrated digital information and promotional medium for local businesses and provided the village administration with a mechanism for continued business data management.
Co-Authors Kenneth Yosua Palilingan Salaki, Reynaldo Joshua