<![CDATA[The tourism sector has experienced rapid growth, encouraging tourism destinations to develop unique attractions that can attract visitors. Pakot Lati Tuo, located in Klempang Sari Village, Kuaro District, Paser Regency, offers a distinctive tourism experience through its nostalgic atmosphere, authentic traditional culinary offerings, and attractive social media presence. This study aims to analyze the influence of nostalgic atmosphere, authentic traditional culinary, and social media attractiveness on tourists’ intention to visit Pakot Lati Tuo. This study employed a quantitative research method with a survey approach. The sample consisted of 60 respondents who were selected using a purposive sampling technique. Data were collected through questionnaires measured using a Likert scale. The data were analyzed using multiple linear regression analysis. The results indicate that nostalgic atmosphere has a positive and significant effect on tourists’ intention to visit. Authentic traditional culinary also has a positive and significant effect on tourists’ intention to visit. Furthermore, social media attractiveness positively and significantly influences tourists’ intention to visit. Simultaneously, nostalgic atmosphere, authentic traditional culinary, and social media attractiveness have a positive and significant effect on tourists’ intention to visit Pakot Lati Tuo. The findings suggest that creating a nostalgic experience, maintaining the authenticity of traditional culinary products, and optimizing social media promotion are important strategies for increasing tourists’ intention to visit tourism destinations.]]>
