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All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam Studia: Journal of Humanities and Education Studies
Hamidah
International Women University
Religion Education

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STRATEGI PERENCANAAN MANAJEMEN KOMUNIKASI DALAM PENERIMAAN MAHASISWA BARU DI INTERNATIONAL WOMEN UNIVERSITY BANDUNG Hamidah; Anton Sulaiman
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2025): Communicative : Jurnal Komunikasi dan Penyiaran
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i2.4084

Abstract

This study examines communication management planning in the new student admission process at International Women University (IWU) as an effort to enhance the effectiveness of promotional activities and increase prospective students’ interest. In the context of increasingly intense competition among higher education institutions, a well-planned and systematic communication strategy has become a crucial factor in achieving admission targets. This research employs a qualitative approach, with data collected through in-depth interviews, observation, and documentation. The research informants include members of the management team, public relations officers, and administrative staff directly involved in the student admission process. Data were analyzed descriptively to identify communication patterns, implemented strategies, and challenges encountered. The findings indicate that IWU has implemented a comprehensive communication planning process, encompassing situation analysis, target audience identification, selection of communication media, program implementation, and evaluation. The media utilized include social media platforms, the official website, brochures, and direct promotional visits to schools. These strategies have proven effective in increasing institutional visibility and expanding information outreach to prospective students. However, the implementation still faces challenges, particularly in terms of limited human resources and promotional budget constraints. This study concludes that structured communication management planning plays a significant role in supporting the success of new student admissions at IWU. Therefore, strengthening strategic planning, enhancing collaboration, and optimizing the use of digital technology are recommended for future development.
Upaya Mempertahankan Hubungan Asmara Jarak Jauh melalui Fitur Media Sosial Instagram (Studi Kasus pada Pasangan LDR dengan Rentang Jarak Geografis lebih dari 700 km) Ana Beliana Sukandi; Fitri Annisa Rachmah; Affan Neskisyah Ramadhan; Hamidah
Studia : Journal of Humanities and Education Studies Vol. 2 No. 1 (2026): August: Studia: Journal of Humanities and Education Studies
Publisher : CV Edukastra Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66749/a6hjnx23

Abstract

This study examines how couples in long-distance relationships (LDR) separated by more than 700 km use Instagram features to maintain their relationships. Previous studies have focused on text-based platforms, Instagram generally, or individual features, leaving limited understanding of how private and semi-public features work together in relationship maintenance. Using a qualitative multiple-case study within a constructivist paradigm, this research involved four couples (eight informants) connected to Bandung, Indonesia. Data were collected through semi-structured interviews, non-participant observation, and documentation, then analyzed through organization, coding, thematic categorization, and interpretation. Source and technique triangulation and member checking supported data credibility. Findings reveal four Instagram uses: maintaining daily communication, sharing everyday activities, expressing affection, and displaying relationships digitally. These practices represent five maintenance efforts associated with Relationship Maintenance Theory: emotional closeness (positivity), openness, trust and commitment (assurances), involvement in partners’ social networks, and shared experiences (sharing tasks). Social Information Processing Theory provides supplementary insight into how repeated digital interactions help compensate for limited nonverbal cues, without equating online communication with face-to-face interaction. Practices differed among couples and were constrained by factors such as network stability. Informants perceived Instagram as a means of sustaining relationships; however, this study does not establish that Instagram use causes relationship durability.
Co-Authors Affan Neskisyah Ramadhan Ana Beliana Sukandi Anton Sulaiman Fitri Annisa Rachmah