Ramadhani, Fery
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Peningkatan Kinerja Keputusan Pembelian melalui Penilaian Kesadaran Merek, Asosiasi Merek, Loyalitas Merek dan Persepsi Kualitas menggunakan Metode Regresi Ganda: Studi Kasus Pembelian Truk di PT AIIS Susanto, Novie; Rinawati, Dyah Ika; Ramadhani, Fery
TEKNIK Vol 40, No. 1 (2019): Mei 2019
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.394 KB) | DOI: 10.14710/teknik.v39i3.22189

Abstract

Sales data and market share of a truck product called ILT in PT AIIS continues to decline during period 2014-2016. Based on these findings, this research examines how sales and market share of the truck could be improved. This research aims to examine the influence of brand awareness, brand association, perceived quality, and brand loyalty to the purchasing decision of ILT in PT. AIIS. The analysis technique uses multiple regression analysis. From the research result, it is found that only the brand awareness and perceived quality variables that positively and significantly influence the purchasing decision of ILT where brand awareness is the dominant factor that influences purchasing decisions. Adjusted R Square value of 0,521 indicates that 52.1% of variation of purchasing decision can be explained by four independent variables in regression equation while the rest equal to 47,9% explained by other variables which were not examined in this research.
ANALISIS KECACATAN PRODUK KAIN COTTON DI DEPARTEMEN PRINTING PADA PT.KUSUMAHADI SANTOSA DENGAN METODE C-CHART Ramadhani, Fery; Rinawati, Dyah Ika
Industrial Engineering Online Journal Vol 7, No 1 (2018): WISUDA PERIODE JANUARI 2018
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.215 KB)

Abstract

PT. Kusumahadi Santosa merupakan perusahaan yang bergerak di bidang industri tekstil. Permasalahan yang dialami perusahaan adalah masih banyaknya kecacatan yang terjadi terjadi pada kain jenis kain cotton dalam produksi printing. Kondisi ini dapat menyebabkan kerugian secara finansial maupun non finansial. Metode pengendalian kualitas yang digunakan dalam penelitian dengan menggunakan metode C-Chart, diagram pareto, dan diagram sebab akibat. Tujuan dari penelitian ini (1) mengetahui batas kendali atas (UCL) dan batas kendali bawah (LCL) pada diagram peta pengendalian C-Chart (2) Untuk mengetahui rata-rata kecacatan produk kain cotton. (3) Untuk mengetahui jenis kerusakan kain yang sering terjadi pada PT. Kusumahadi Santosa. Berdasarkan hasil penelitian yang telah dilakukan diketahui rata-rata kerusakan kain cotton pada tahun 2015 sebesar 1249 unit dengan batas pengendalian atas (UCL) sebesar 1355.02 dan batas pengendalian bawah (LCL) sebesar 1142.98. Dengan kerusakan tertinggi di tahun 2015 pada bulan juni dengan kerusakan sebanyak 1347 unit dan kerusakan paling sedikit terjadi pada bulan desember dengan kerusakan sebanyak 1153 unit. Dari perhitungan nilai  UCL dan LCL yang dilakukan dengan menggunakan metode C-chart dapat disimpulkan bahwa tidak terdapat data yang out of control atau dalam kata lain masih terkendali. Jenis kecacatan yang terdapat pada kain cotton antara lain warna tidak sesuai, blobor, nglipat, nggaler/bergaris, dan noda. AbstractTitle : Product Defect Analysis in Printing Department PT. Kusumahadi Santosa with C-Chart Method. PT. Kusumahadi Santosa is a company engaged in the textile industry. Problems experienced by the company is still the number of defects that occur occur on the type of cotton fabric in printing production. This condition can cause financial and non financial loss. Quality control method used in research by using method of C-Chart, pareto diagram, and cause and effect diagram. The purpose of this study (1) to know the upper control limit (UCL) and lower control limit (LCL) on the C-Chart control chart map (2) To know the average damage of cotton cloth products. (3) To know the type of fabric damage that often occurs at PT. Kusumahadi Santosa.Based on the result of the research, it is known that the average cotton fabric damage in 2015 is 1249 units with the upper control limit (UCL) of 1355.02 and the lower control limit (LCL) of 1142.98. With the highest damage in 2015 in June with damage of 1347 units and the least damage occurred in December with damage as many as 1153 units. From the calculation of UCL and LCL values performed using C-chart method can be concluded that there is no data out of control or in other words still under control. The types of defects found in cotton fabric include skewing, bowing, Crease, stripes, and stains..