<![CDATA[Politeness is a component of character development among elementary school students, particularly in interactions with teachers and peers. Exposure to digital media highlights the need for educational content that can provide behavioral models. This study aimed to examine the effect of Nussa and Rara Islamic animation on elementary students’ politeness behavior. The study employed a quasi-experimental method using a pretest–posttest control group design. Participants were 46 first-grade students at Madrasah Ibtidaiyah Nurul Islam Pongangan, consisting of 23 students in the experimental group and 23 students in the control group. Data were collected through observation and questionnaire instruments measuring students’ politeness behavior. The data were analyzed using the Wilcoxon Signed-Rank Test and Mann–Whitney U Test, while effect size was calculated using the formula r = Z/√N. Results showed an increase in the experimental group, with the mean politeness score rising from 66.09 (SD = 4.99) at pretest to 93.91 (SD = 5.83) at posttest. The Wilcoxon Signed-Rank Test indicated a significant difference between pretest and posttest scores (Z = −4.327, p < .001), with a large effect size (r = .64). The Mann–Whitney U Test also showed a significant posttest difference between the experimental and control groups (Z = −5.002, p < .001), with a large effect size (r = .74). These findings indicate that Nussa and Rara Islamic animation was associated with improvement in students’ politeness behavior and may serve as an engaging medium for character education in elementary schools.]]>
