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All Journal Synergy: Journal of Business, Finance and Management
Safitri Asrol
Universitas Islam Negeri Raden Fatah Palembang, Indonesia

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The Influence of Halal Certification, Price, and Service Quality on Consumer Satisfaction (A Case Study at Tom Sushi Restaurant, Palembang) Muhammad Riduan Nugraha; Armansyah Walian; Safitri Asrol
Synergy: Journal of Business, Finance and Management Vol. 2 No. 3 (2026): Sept-Dec
Publisher : Sinergi Research Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68111/sjbfm.v2i3.219

Abstract

This study aims to determine the influence of halal certification, price, and service quality on consumer satisfaction at Tom Sushi Palembang. The study employs a quantitative approach using a survey method involving the distribution of questionnaires to consumers. Data were analyzed using multiple linear regression analysis. The results indicate that, individually, halal certification does not significantly affect consumer satisfaction, with a t-value of 0.239 and a significance level of 0.812 (>0.05). Meanwhile, price significantly influences consumer satisfaction, with a t-value of 2.176 and a significance level of 0.034 (<0.05). Service quality also significantly affects consumer satisfaction, with a t-value of 4.589 and a significance level of 0.000 (<0.05). Collectively, halal certification, price, and service quality influence consumer satisfaction, with a coefficient of determination of 84.4%.
Co-Authors Armansyah Walian Muhammad Riduan Nugraha