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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Azlina Zahwa Syafitri
Program Studi, Sastra Inggris, Fakultas Adab dan Bahasa, Universitas Islam Negeri Raden Mas Said Surakarta
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pendampingan UMKM Kemoceng Go Digital Melalui Pendaftaran Google Maps dan Marketplace Shopee di Desa Karanglo, Klaten Selatan Ayyumia Nayla Hapsari; Nurbaiti Isnainda Verlaylita; Irsyad Sholahuddin; Azlina Zahwa Syafitri; Adam Sulthan Ibrahim; Fazriyanti Azizi Nasution
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 2 (2026): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

MSMEs in Karanglo Village, South Klaten Subdistrict, Klaten Regency have the potential for growth, but their use of digital platforms as a marketing tool remains suboptimal. Some MSME operators still rely on direct marketing and word-of-mouth, which limits their consumer reach. This situation served as the basis for conducting mentoring and training activities on MSME digitalization, particularly regarding the use of Google Maps and online marketplaces. This initiative aims to help SME operators improve the accessibility of business information and expand marketing opportunities through digital platforms. The methods employed consist of direct mentoring and training for SME operators in Karanglo Village. The results of the activities show that out of the 13 MSMEs that received mentoring, 10 successfully registered on Google Maps, while 2 expressed interest in marketing their products through Shopee. These results indicate an increase in MSME owners’ understanding and awareness of the importance of business digitalization. Mentoring on the use of digital platforms is expected to support the expansion of marketing and the sustainability of MSMEs in Karanglo Village.
Co-Authors Adam Sulthan Ibrahim Ayyumia Nayla Hapsari Fazriyanti Azizi Nasution Irsyad Sholahuddin Nurbaiti Isnainda Verlaylita