Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ragam Pengabdian
Calvine Aprillio Halim
Universitas Ciputra Surabaya
Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Live Commerce dan Food Content Creator sebagai Motor Penggerak Transformasi Ekonomi Kreatif Kuliner Jawa Timur di Era Digital Irra Chrisyanti Dewi; Otje Herman Wibowo; Devina Irtanto; Calvine Aprillio Halim; Gabriella Veeta Ang
Jurnal Ragam Pengabdian Vol. 3 No. 3 (2026): September-Desember Integrating Multidisciplinary Knowledge for Sustainable Comm
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/wp4dnj81

Abstract

Digital transformation has reshaped marketing communication and consumer behavior in the culinary industry, particularly through live commerce and food content creators. This study examines the relationships between Live Commerce, Food Content Creator, Purchase Intention, and perceived Culinary Creative Economy. Transformation in East Java, with Purchase Intention as a mediating variable. An explanatory quantitative approach with a cross-sectional survey design was employed. Data were collected from 180 consumers in East Java using a five-point Likert-scale questionannaire and purposive sampling. Data were analyzed using PLS-SEM. The results indicate that Live Commerce is positively and significantly associated with Purchase Intention and perceived Culinary Creative Economy Transformation. Food Content Creator also shows positive and siginificant relationship with Purchase Intention and perceived Culinary Creative Economy Transformation. Purchase Intention is positively associated with perceived Culinary Creative Economy Transformation and mediates the relationships between both digital marketing stimuli and the perceived transformation outcome. These findings support the Stimulus-Organism-Response (S-O-R) perspective and highlights the role of consumer responses in digital culinary marketing.
Co-Authors Devina Irtanto Gabriella Veeta Ang Irra Chrisyanti Dewi Otje Herman Wibowo