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All Journal LOSARI: Jurnal Pengabdian Kepada Masyarakat
Resnawati Resnawati
Tadulako University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

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Technology-Based Marketing Optimization: Digital Marketing Mentoring for Women Entrepreneurs in the Fried Onion Industry Andri; Resnawati Resnawati; Elandry Firgiawan; Raihan Anugrah; Maulidyani Abu; Abdul mahatir Najar; Juni Wijayanti Puspita
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 3 (2026): (Articles in Progress)
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v8i3.604

Abstract

Rural micro enterprises often struggle to expand market reach due to reliance on conventional sales channels. This community service addressed the limited digital marketing literacy among fried shallot producers in Wombo Kalonggo Village, Donggala. A one-day intensive workshop was conducted for 17 housewife entrepreneurs, covering WhatsApp Business, Facebook, Instagram, and online marketplaces. Pre-test and post-test instruments measured cognitive improvement, while direct observation tracked practical skill acquisition. Results indicated a substantial knowledge increase from a pre-test average of 43.8 to a post-test average of 81.2. All participants successfully activated WhatsApp Business accounts, with 70.6% establishing marketplace stores. The intervention demonstrates that contextual, practice-oriented training can effectively bridge the digital gap for rural women entrepreneurs, fostering immediate market expansion and product visibility. The main outputs of the program included the activation of digital business accounts and improved participant competence in online product marketing.
Co-Authors Abdul Mahatir Najar Andri Elandry Firgiawan Juni Wijayanti Puspita Maulidyani Abu Raihan Anugrah