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All Journal Al-Mi'thoa: Jurnal Zakat dan Wakaf
Annisatul Fathonah
Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri

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Strategi Fundraising dan Optimalisasi Program ZISWAF dalam Meningkatkan Efektivitas Pelaksanaan Program di Dompet Dhuafa Jateng Unit Purwokerto Umdah Aulia Rohmah, M.H; Annisa Ganis Fadhilah; Annisatul Fathonah; Marina Istiqamah
Al-Mi'thoa: Jurnal Zakat dan Wakaf Vol 4 No 1 (2026): Al-Mi'thoa: Jurnal Zakat dan Wakaf
Publisher : Prodi Manajemen Zakat dan Wakaf Fakultas Syariah IIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33511/almithoa.v4n1.1-8

Abstract

The management of Zakat, Infaq, Sedekah, and Waqf (ZISWAF) funds plays a crucial role in improving community welfare through sustainable empowerment programs, thus ensuring the effective and targeted collection, management, and distribution of funds. This article aims to analyze fundraising strategies and optimize program implementation based on practical field experience at Dompet Dhuafa Central Java Purwokerto Unit using a qualitative descriptive approach that focuses on the fundraising process, donor communication strategies, and program management mechanisms. The results of the discussion indicate that the success of fundraising is influenced by persuasive communication, the use of digital media, and professional service in building donor trust. Program optimization is carried out through needs identification, beneficiary verification, transparent fund management, and regular monitoring and evaluation. These findings confirm that a well-planned strategy and accountable management can increase program effectiveness while strengthening public trust in philanthropic institutions.
Co-Authors Annisa Ganis Fadhilah Marina Istiqamah Umdah Aulia Rohmah, M.H