<![CDATA[based on data at the Simpang Dolok Health Center, it was found that 3 out of 7 mothers stated that it was difficult and difficult to initiate early breastfeeding because of the mother's ignorance of early breastfeeding initiation. The author assumes that this ignorance is due to the lack of counseling for pregnant women in the third trimester, ultimately the mothers do not understand what IMD is, let alone how to apply it. Researchers argue that it is necessary to do counseling with the audiovisual method so that it is easy for mothers to understand the meaning of counseling carried out by midwives or other health workers. The research objective: to determine the relationship between knowledge and attitudes with audiovisual promotion with early breastfeeding initiation in third trimester pregnant women. Methods: observational, which does not require treatment on the object of research with a cross sectional design. Primary data of the study were obtained from 50 populations. All populations were used as respondents (samples), complete sampling technique (total sampling), data collection by giving a questionnaire of 5 questions of knowledge variables, 5 questions of attitude variables, 1 variable question of early breastfeeding initiation. Univariate and bivariate data processing using p-value test (chi square) with statistical test tools SPSS for windows version 17.0. Results: The results obtained from the knowledge variable after the audiovisual promotion of early breastfeeding through CD were highly knowledgeable samples who carried out early initiation of breastfeeding as many as 21 people (72.5%), moderate knowledge as many as 6 people (20.8%) and knowledgeable. low as many as 2 people (6.7%). While the sample with high knowledge who did not carry out early initiation of breastfeeding was 9 people (42.8%), 8 people had moderate knowledge (38.1%) and 4 people had low knowledge (19.1%). From the attitude variable, there were 5 respondents who did not carry out early initiation of breastfeeding (45.4%), 4 people (36.4%) had a poor attitude and 2 people (19.2%) had a bad attitude. Based on the P-value, it was obtained 0.003. Conclusion: testing where the P-value is 0.003 <0.05, so it can be seen that there is a significant relationship between the relationship between knowledge and attitudes of pregnant women with audiovisual promotion in the implementation of early breastfeeding initiation in third trimester pregnant women in the working area.]]>
