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Heru, Fahlevi
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Computer Science & IT Economics, Econometrics & Finance

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Identifikasi Tantangan Adopsi E-commerce Pada Rumah Produksi Seulanga Juwita, Juwita; Risa, Nursanty; Heru, Fahlevi
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 7, No 2 (2017): Volume 7 Nomor 2 Tahun 2017
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (948.821 KB) | DOI: 10.21456/vol7iss2pp104-113

Abstract

Peukan Bada is one of districts in Aceh Besar which directly opposite to Indian Ocean. This district had abundant marine fishery resources. In 2016  Seulanga home production has implemented E-commerce website to support their sales and promotion process, but after six months of releasing, there were no transcations occured. Fourth stage of  E-commerce adoption in small and medium bussiness were achieved, if online transactions including ordering and payment have occured. To achieved that a reliable e-commerce website and organizational readiness was needed.The objective of this study was to  identify the challenge of E-commerce adoption in Seulanga home production. It used Fishbone cause and effect with  4P  approach (Price, Product, Place and Promotion). Data collecting using focus group discussion and site search testing technic. This research taken place in Peukan Bada district, Exactly in Lamteungoh village. This research had successfully identified causes that challenge the E-commerce adoption in seulanga home production, those were : product were unregistered, the fluctuative price, no managerial skilled staf and IT skilled staff, no promotion strategy applied and unsmart site search features. All those factors become barries of E-commerce adoption for seulanga home production, so Seulanga need external intervention to cope their continuity in bussiness
Co-Authors Juwita Juwita, Juwita Risa, Nursanty