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All Journal Edu Sociata : Jurnal Pendidikan Sosiologi
Putri Nabilah Umaira
Universitas Martim Raja Ali Haji
Religion Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemberdayaan Ekonomi Masyarakat Pesisir Melalui Produksi Kerupuk Atom Ikan: Studi Kasus Di Kabupaten Kepulauan Anambas Nur Hafifa; Putri Nabilah Umaira; Dewi Yanti; Sonia Trifosa Siahaan; Firman Firman
EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI ) Vol 8 No 1 (2025): Edu Sociata : Jurnal Pendidikan Sosiologi
Publisher : EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI )

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/es.v8i1.3424

Abstract

This study analyzes the potential and challenges of fish cracker (kerupuk atom ikan) production as an economic empowerment strategy for coastal communities in Anambas Islands Regency. Employing a qualitative descriptive approach, the study reveals that fish cracker production has emerged as a form of local resource-based economic adaptation, primarily utilizing skipjack tuna. generates informal employment, and strengthens women's roles in the local economy. Women are the primary actors throughout the production and marketing process, fostering gender-based social transformation in coastal areas. Digital marketing strategies via social media have expanded market access, although challenges remain in licensing, product legality, and production capacity. SWOT analysis indicates strengths in readily available raw materials and unique flavor, but also threats from fluctuating supply and competition from outside the region. Therefore, synergy between the government, entrepreneurs, and supporting institutions is crucial to strengthen institutional capacity, access to capital, and product and marketing innovation. Fish cracker production demonstrates potential as a sustainable economic empowerment model for coastal communities and can be replicated in similar regions.
Co-Authors Dewi Yanti Firman Firman Nur Hafifa Sonia Trifosa Siahaan