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All Journal Jusikom : Jurnal Sistem Komputer Musirawas
Agus Setiawan
Politeknik Negeri Sriwijaya Palembang
Computer Science & IT

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IMPLEMENTASI CRM WEB MOBILE UNTUK EFISIENSI PERENCANAAN PEMBELIAN DAN PENYEDIAAN JASA PT. SEMESTA JARING MEDIA Sony Oktapriandi; Agus Setiawan
Jusikom : Jurnal Sistem Komputer Musirawas Vol. 10 No. 1 (2025): Jusikom : Jurnal Sistem Komputer Musirawas JUNI
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jusikom.v10i1.3729

Abstract

This article discusses the implementation of a mobile web-based Customer Relationship Management (CRM) system to enhance the efficiency of purchasing planning and service provision at PT. Semesta Jaring Media. In an increasingly competitive business environment, CRM serves as a strategic tool for analyzing customer interactions and managing relevant data to improve service quality and customer satisfaction . This research employs a user-centered design approach for system development, resulting in a responsive and user-friendly design. Data from the implementation indicates a significant increase in operational efficiency, including reduced information processing time and expedited decision-making [5]. Additionally, the integration of this CRM system contributes to improved customer loyalty through better relationship management. The findings from this case study are expected to provide a positive contribution to the development of information technology in the service sector and strengthen the competitive position of PT. Semesta Jaring Media in the market .
Co-Authors Sony Oktapriandi