Pemilihan varietas benih yang sesuai dengan kebutuhan petani penting bagi efektivitas produksi dan distribusi benih. Penelitian ini bertujuan mengidentifikasi varietas yang dipilih petani, alasan pemilihan, keunggulan yang dirasakan, dan lama penggunaan varietas pada pembeli atau pengguna benih IKB Padi Sereang. Penelitian dilaksanakan pada 15 April–7 Juni 2026 menggunakan survei deskriptif terhadap 50 petani yang dipilih secara purposif di enam desa atau kelurahan pada tiga kecamatan di Kabupaten Sidenreng Rappang. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan frekuensi, persentase, serta statistik ringkas. Inpari 32 merupakan varietas yang paling banyak dipilih (28,0%), diikuti Inpari 48 (20,0%) dan Inpari 49 (12,0%). Alasan utama pemilihan ialah hasil panen tinggi (32,0%), harga benih terjangkau (26,0%), serta ketahanan terhadap hama dan penyakit (14,0%). Keunggulan yang paling banyak disebutkan ialah kualitas nasi pulen (24,0%), ketahanan terhadap hawar daun bakteri (10,0%), serta umur genjah dan ketahanan terhadap blas (masing-masing 8,0%). Sebanyak 46,0% responden baru pertama kali menggunakan varietas pilihannya. Hasil ini merupakan gambaran responden dan perlu dikonfirmasi menggunakan catatan permintaan lintas musim serta sampel yang lebih luas sebelum digunakan untuk keputusan produksi benih. Selecting seed varieties that match farmers’ needs is important for effective seed production and distribution. This study identified the varieties selected by farmers, their main reasons for selection, perceived advantages, and duration of use among buyers or users of seed from IKB Padi Sereang. A descriptive survey was conducted from 15 April to 7 June 2026 involving 50 farmers purposively selected from six villages or urban wards across three districts in Sidenreng Rappang Regency. Data were collected using a structured questionnaire and analyzed using frequencies, percentages, and summary statistics. Inpari 32 was the most frequently selected variety (28.0%), followed by Inpari 48 (20.0%) and Inpari 49 (12.0%). The main reasons were high yield (32.0%), affordable seed price (26.0%), and resistance to pests and diseases (14.0%). The most frequently reported advantages were soft and slightly sticky cooked-rice texture (24.0%), resistance to bacterial leaf blight (10.0%), and early maturity and blast resistance (8.0% each). In total, 46.0% of respondents were using their selected variety for the first time. These results describe the respondents and should be confirmed using multi-season demand records and broader samples before informing seed-production decisions.