Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Peli Damayanti Tondang
Politeknik Negeri Medan
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
COMPARATIVE ANALYSIS OF UNILEVER INDONESIA FINANCIAL PERFORMANCE BEFORE AND AFTER THE BOYCOTT Peli Damayanti Tondang; Raya Puspita Sari Hasibuan; Indri Dithisari
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 5 (2026): October (2026)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/1z4j9w69

Abstract

This study aims to compare the financial performance of PT Unilever Indonesia Tbk before and after the boycott. The study employs a quantitative descriptive method with a comparative approach based on financial statements for the 2020–2025 period. The observation period is divided into 2020–2022 as the pre-boycott period and 2023–2025 as the post-boycott period. The analysis was conducted using liquidity, solvency, activity, and profitability ratios. The results show that liquidity declined in 2023–2024, as indicated by a Current Ratio of 55% and 45% and a Quick Ratio of 32% and 23%, before improving in 2025 to 74% and 55%, respectively. Solvency ratios increased in 2024, with a Debt-to-Assets Ratio (DAR) of 87% and a Debt-to-Equity Ratio (DER) of 647%, before declining in 2025 to 78% and 347%, respectively. Inventory turnover is projected to decline to 13.02 times by 2025. Profitability also weakens through 2024, with ROA at 21%, OPM at 13%, and NPM at 10%, before improving in 2025 to 23%, 14%, and 14%, respectively. Overall, financial conditions will face pressure through 2024 and begin to improve in 2025. These changes cannot be interpreted as a direct result of the boycott, as the study did not examine a cause-and-effect relationship.
Co-Authors Indri Dithisari Raya Puspita Sari Hasibuan